Inquire About Illuminated Sculptures
We asked our professional installers how much of their work is residential versus commercial projects.
The results were shockingly one-sided.
95% of all installations that contractors book are residential. Only 5% of all installations are commercial projects.
When asked how many commercial projects they do per year, here’s how our pro installers responded:
“I wish I had more commercial clients.”
"I don't really do commercial installs."
"I don’t have any big commercial clients on the books.”
To be clear, we didn’t poll professional installers who are starting out. We polled professional installers who have been in the game for years.
These installers each run businesses that handle between 250 and 500 homes annually.
But for one reason or another, they leave a significant amount of money on the table every Christmas. Not because they’re incapable of selling. Not because they lack the expertise. Not because they’re short on crew to accomplish big projects.
It's something else.
Here’s how you can get out of the residential rat race and land six-figure commercial projects.
Illuminated Sculptures: The Golden Ticket to Commercial Sales
Shopping malls, cities, and hotels have one thing in common:
They know they want a Christmas light display, but they're not clear on what vision to pursue.
Facility managers seen cities outfitted with a smattering of Mini Lights wrapped around a few tree branches in a shopping plaza. It’s bright, but it doesn’t drive the kind of foot traffic they want to achieve during the holiday season.
In a previous blog post, we explored how consumers shop at malls that decorate for the holiday season. Commercial spaces that miss out on this trend leave a massive revenue opportunity on the table.
So, how can they make a big splash with their customers without having to rely solely on tried-and-true lights?
Ornament Sculpture located in outdoor shopping plaza
Illuminated Sculptures are eye-catching pieces that make any location stand out.
If you have a high-profile project or want to impress a big client, these sculptures make a bold, unforgettable centrepiece, and could be your key to landing a major commercial job this season.
👉 Hot Tip: For those new to commercial installs, start with our blog post on boosting commercial sales.
Before you can close a record-setting deal, you need to find high-value commercial projects. Here’s a list of common segments to target:
- Shopping centres
- Municipal park departments
- Hotels and resorts
- Corporate campuses
CGI Rendering of Moose Sculpture
The Financial Impact
Let's break down the numbers:
- Average residential project: $1,500-$5,000
- Commercial sculpture installation: $7,000-$50,000
- Commercial projects with sculpture installation: $100,000+
One commercial sculpture project can equal the revenue of 10 residential installations - with fewer client relationships to manage.
Why Sculptures Are Your Ticket to Higher Profits
Still not convinced?
Illuminated sculptures offer several key advantages:
- Higher Margins: Commercial clients understand the value of premium displays and are willing to pay for quality
- Long-Term Relationships: Many commercial clients will pay for your installation services in future years if they're impressed by your work
- Word of Mouth Marketing: Commercial facility managers speak with each other, and will introduce you to new prospective clients
Getting Started with Illuminated Sculptures
Here's your roadmap to success:
1. Pitch
Choose one or two designs to pitch to your prospects. Big Star Lights can customize your sculpture's shape, size, lights, colours, but don't mention that just yet. Overwhelming your lead with too many options can scare them away. Stick with one or two designs that you think will really resonate with them.
2. Book a Meeting
Our Product Expert will guide you through the ordering process, including customizability options. After this free 20-minute call, you will receive a quote you can pass along to your customer.
Book a Call Today
3. Pick a Pricing Model
Big Star Lights offers special pricing models for Illuminated Sculptures. Choose between the following:
- 50% deposit
- 0% interest instalments (12 week period)
- 3% interest instalments (6 month period)
4. Shipping
Opt for direct shipping to your installation site for affordable delivery. Or choose from one of our customizable delivery options.
5. Seek Support
We offer ready job-site support over the phone, through email, or via our chatbot. Make sure to contact us ahead of time, so that we can answer any questions you have regarding installation, delivery, or pricing.
👉 Hot Tip: Focus on unique, custom designs that can't be easily replicated by competitors. This positions you as a premium service provider rather than a commodity installer.
Take Action Now
The holiday lighting industry is evolving. While residential installations will always have their place, illuminated sculptures represent the future of commercial holiday lighting. Don't get left behind doing small-scale residential work when commercial sculpture projects could transform your business.
Ready to elevate your holiday lighting business? Start exploring illuminated sculptures today and position yourself for exponential growth in the commercial market.