The BSL Community: Your Newest Hangout
When you started installing holiday lights, did you feel there was too much to learn and not enough guidance? Luckily, we're providing you with the tools you need to succeed...
Pro Installer Blog
The BSL Community: Your Newest Hangout
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NFL Team Christmas Lighting Guide
You're mid-install, and something clicks—those navy and silver lights? They scream “Dallas Cowboys”. Or maybe your red and gold trim is more than just festive — it’s repping your arch...
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Why Permanent Lighting Is the Future of Holiday Lighting
LED bulbs hit the market in the early 2000s. That was the last major upgrade in the holiday lighting industry. Until now. Permanent lighting is the next big trend in...
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Pricing Holiday Installs in an Uncertain Tariff Market
"Wait, didn’t I just reorder bulbs at this price last year?" That’s the question many installers are asking. Global tariff adjustments and supply chain fluctuations shake up what used to...
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What Is SEO?: A Practical Guide for Ranking on Google as a Holiday Light Installer
“If you build it, they will come.” Not true—unless they can find you on Google. Most pro installers rely on referrals and hustle to book their holiday lighting jobs—but what...
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How Top Holiday Light Installers Close More Jobs in Less Time
“If I don’t get back to them within 24 hours, I’ve already lost the job.” We’ve heard this line from more than one seasoned installer. And it’s true—today’s lighting clients,...
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Tech Tools Every Professional Light Installer Needs in Their Digital Toolkit
You can string lights faster than most guys climb a ladder. But is your digital toolkit just as sharp? Even the best installers can lose time, money, and clients if...
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Emergency Plan for Holiday Light Failures
It’s 4:30 p.m. on December 24th. Your client calls: half their roofline is dark, and their family will arrive in less than two hours. Emergency Response Plan for Holiday Light...
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Why Pro Installers Are Ditching Bungee Cords for SecureStrap
You’re halfway up a ladder. One hand’s on the gutter, the other’s fumbling with a tangled bungee cord. The strap snaps loose for the third time today, and you're wasting...
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8 Signs You're a Christmas Light Installer
Whether you're ten seasons deep or gearing up for your first full install season, some truths just hit harder when you live on the roof. Here's our list of 8...
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How Pro Installers Stock Up on Holiday Lights (without overspending)
You can’t make money on lights you don’t have—but stock too much, and you’ll sink profits fast. Finding the right balance is the installer’s holiday hustle. Every pro installer has...
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Save Big on Holiday Lights with BSL Direct
You know the feeling: It’s early November, you’re slammed with installs, and suddenly your go-to lights are sold out. Or, worse, you’re paying double for last-minute stock. What if you...
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How to Generate a High Customer Return Rate (a Guide for Holiday Light Installers)
You finished another busy holiday season. Your installs looked great. But will those same homeowners call you again next year—or will they price-shop the next business? Too many installers grind...
