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Welcome to BSL Direct

BSL Direct is your direct wholesaler for high-quality Christmas lights, shipped by the pallet-size straight from our factories to you, at our lowest unit price!

8 Reasons to Choose BSL Direct

  • Bulk Buying

    Purchase by the pallet for maximum savings and ensure you have enough lights to meet your needs.

  • Wide Selection

    From classic string lights to innovative LED displays including lighted sculptures, we have something for everyone.

  • Custom Options

    We offer custom colors, designs, and other specifications upon request, allowing you to create the perfect holiday display.

  • Unbeatable Prices

    We offer wholesale rates that help you maximize your profits while providing exceptional value to your customers.

  • Unmatched Quality

    Our lights are built to last, ensuring they shine brightly throughout the holiday season and beyond.

  • Reliable Freight

    Count on our dependable ocean freight and trucking services for smooth international shipping and delivery times that you can trust.

  • Expert Support

    Our knowledgeable team is here to help you choose the right products and answer any questions you may have.

  • Free Samples

    Not sure which lights are right for you? Request free up to two free samples to see the quality and variety we offer!

BSL Direct is perfect for

Professional Christmas light installers Municipalities Business Improvement Associations Public Events Commercial Properties

Ordering from BSL Direct

How it works

Ordering ahead and saving big with BSL Direct is an easy 3-step process!

Learn More

Step 1

Choose your products

Explore our best-priced pallet options in the BSL Direct Collection. Start your quote by adding products as you browse.

Learn More about Choosing Your Products

Step 2

Build your pallets

Customize your pallet by mixing product types and colors. Easily adjust quantities to create the ideal order.

Learn More about Building Your Pallets

Step 3

Submit & Pay

Submit your order, pay a 50% deposit, and prepare for quick, seamless production and delivery.

Learn More about Submitting & Payment
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Our team is ready to help you build your quote and take care of everything for you! No need to follow the step by step below, just contact us now!

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Step 1

Choosing your products

We have a wide variety of our retail products available to preorder with BSL Direct in pallet sizes, with the lowest prices available in the market.

You can find these products in the BSL Direct Collection, or you can look for the Preorder label on product cards.

Product pages and product cards will have a Add to Quote button you can click to begin the quote process.

Once you start the quote process, you can close it at any time! You'll find a 'Show Quote Cart' button at the bottom of your screen to keep track of any products you're adding to a quote.

Step 2

Building your pallets

You can choose different types of a single product when ordering a pallet.

For example, a pallet of G30 Bulbs has 28,000 bulbs, which is 56 cases. Each case has 500 bulbs.

You can pick different colors for different cases, like some in Multi Color and others in Pure White. As long as the total adds up to 56 cases, you're good!

If you need more than 56 cases, you can order another pallet of 56.

Don't worry if you make a mistake! Our team will review your order and check with you before it’s final.

Step 3

Submit & Pay

Once you're done building your pallets, you'll be able to fill our your contact/order information, then a review step before clicking Submit Quote Request.

Our team will follow up with you to confirm your quote details, make sure you have everything you need and answer any questions you may have.

We'll collect your 50% deposit to begin production and turn your quote into an order. Note that shipping costs are calculated and invoiced upon factory completion.

The remaining 50% plus shipping will be due 4 weeks upon factory completion.

Shop BSL Direct Collection

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Start Building Your Quote

To add items, just click "Add to Quote" on the product image, or select the product card to view details and add it from the product page.

Need assistance? Contact us, and we’ll help you build your quote!

Chat with our Team

Need help placing a custom order? Our team is ready to help!

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