Expanding your business services can be a game-changer, providing additional revenue streams and attracting new customers who may become interested in all of your services. You already have a team that typically slows down in the winter, as well as the necessary vehicles and equipment. Therefore, adding a Christmas light installation service to your window washing business is a natural fit. It’s not uncommon for this addition to represent 30% of your annual revenue within just a few years. Here’s how to integrate this festive addition seamlessly and profitably into your business.
1. Assess Compatibility
Evaluate how the new service fits with your existing operations. Christmas light installation is a natural extension of window washing, given the similar tools and equipment required. Vehicles, ladders, fall protection gear, and high-modulus painting poles can all be repurposed for Christmas light installation.
2. Train Your Team
Provide training on Christmas light installation techniques, safety protocols, and customer service. There are ample articles and videos online for this. A good supplier of Christmas light products will likely have resources to help you learn how to use them effectively. The training is relatively simple, as just three styles of Christmas light installation make up 99% of the work:
a) Rooflines
b) Trees with lights on the outside of the canopy
c) Trees with lights wrapped around trunks and individual branches
Once you’ve completed a few installations, you’ll become an expert.
3. Market the New Service
Announce your new service through your existing marketing channels. Offer introductory discounts to existing customers and showcase your new skills through social media and email campaigns.
4. Bundle Services
Create attractive packages that combine window washing and light installation. Offer discounts to clients who book both services, encouraging them to take advantage of the convenience. Customer retention is one of the most effective ways to increase your business value if you intend to sell one day.
5. Highlight Benefits
Emphasize the benefits of hiring a trusted provider for both services. There are many efficiencies gained from intimately knowing the properties. Highlight your expertise, reliability, and commitment to quality to ensure clients feel confident in their choices.
Integrating Christmas light installation into your window washing service can provide a significant boost to your business. By training your team, effectively marketing the new service, and offering attractive bundles, you can attract new customers and significantly increase your revenue during the holiday season.