Expanding your service portfolio can provide new income opportunities and attract a wider customer base. If your painting business slows down during the winter, consider offering Christmas light installation services. You already have vehicles, ladders, and a team used to working at heights.
Here’s how to smoothly integrate this seasonal service into your painting business:
Steps to Integration:
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Evaluate Fit: Determine how Christmas light installation can be incorporated into your existing painting service. The equipment required overlaps significantly, which minimizes additional costs. Your team’s experience with exterior work makes them well-suited for this new service.
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Provide Training: Train your staff on the specifics of Christmas light installation, focusing on safety, design, and efficient installation techniques. Supplier-provided resources can be very helpful for this. With a few installations under their belt, your team will quickly become proficient.
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Promote Your New Service: Use your existing marketing channels to announce the addition of Christmas light installation. Highlight to your customers the convenience of having one trusted provider—particularly one with attention to detail—for both painting and festive lighting needs.
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Bundle Offerings: Create bundled service packages that include painting touch-ups and Christmas light installation. This will encourage clients to take advantage of both services, enhancing customer loyalty and increasing sales.
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Emphasize Benefits: Highlight the benefits of working with a provider that is already familiar with the property. Established trust will also make customers more likely to choose your company for their holiday lighting needs versus a new and unfamiliar business.
Incorporating Christmas light installation into your painting service can turn a slow season into a profitable one. By training your team and effectively marketing the new service, you can boost your business during the winter months.