"If you’re busy but broke, pricing—not effort—is the problem." Too many professional installers are grinding through the season only to end up with tight cash flow and growing frustration. The...
" Your schedule will fill up. The question is, will it fill with the right clients?"- Daniel Cowan How to Market Your Holiday Light Business for Maximum Sales If you've ever...
Paul Baluch doesn’t speak in theory. That's because he has 14 years of experience scaling home services brands like Shack Shine, 1-800-GOT-JUNK, and more. In a recent Strategy Session hosted...
Every year, pro installers struggle with the same frustrations: "I can't find reliable help." "They bail mid-season." "I'm spending more time babysitting than growing." Sound familiar? The truth is, hiring...
"You can't outwork a broken system." If you’ve ever tried muscling through the chaos of peak season installs—lost calls, delayed quotes, missed revenue—you know how painfully true this is....
The right lights can do more than dazzle. They can invite people in, deter crime, and turn a dark street into a vibrant destination. But many cities think of it...
Explore whether leasing or selling Christmas lights is better for your business. Boost profits, reduce headaches, and build lasting client value.
“Would you rather manage 50 residential clients—or land one $100K commercial contract?” If that question gives you pause, you need to watch Big Star Lights’ recent webinar on Scaling Your...
It’s not about the lights. It’s about how the lights make them feel. That was the core message of Daniel Cowan’s Big Star Lights webinar on emotional selling for Christmas...
Imagine this: It’s early November. Your crews are booked solid. Your calendar is full. Leads keep rolling in… and they’re qualified, excited, and ready to buy. That’s the dream, right?...
The holiday season may be over, but your business-building opportunities are just getting started. This is the moment that separates reactive installers from strategic pros. Post-season is where you tighten...
Turn your holiday lighting side hustle into a $1M business with smart planning, proven marketing tactics, and high-performing crews. Learn more!
Picture this: the holidays are over, your ladders are packed up, and your phone has gone quiet. What now? The truth is, your lighting business doesn’t have to go dark...