How to Transition Your Holiday Light Business into a Year-Round Installation Service
Introduction
Most buyers make decisions based on emotion, not facts.
So why do we keep trying to shove product features down unsuspecting homeowners’ throats? In this free webinar, you'll learn how to tap into client psychology to close more deals, build stronger relationships, and establish a sales process all your employees can emulate.
Key Takeaways:
- The psychology behind why customers say "yes"
- Relationships are the #1 customers purchase – learn how to leverage your people skills
- How to build urgency and desire without being pushy
- No more “weather” – learn how to quit the small talk in order to connect more deeply
Big Star Lights' founder and owner, Daniel Cowan, will go over key strategies to level up your sales game. You'll see your number of projects grow by 20%, just by taking on Daniel's simple, easy steps.
Register to learn how you can build strong relationships with your clients.
Hosted by the founder of Big Star Lights
About Daniel Cowan
Daniel Cowan is an entrepreneur, having pioneered the Christmas service industry 15 years ago. With his engineering background, he's worked extensively in Big Star Lights' product development and continues to bring to market products that professional installers and Christmas light enthusiasts love and trust.
He is passionate about bringing great ideas to life and enjoys the challenge of making complicated things more simple. He surrounds himself with positive people who are better at doing things than he is, but is equally thrilled to share lessons learned.
When he's not working on ideas on the ground, he's either taking a break in the sky as a commercial seaplane pilot, or sailing with family in remote corners of the world. Other moments of spare time are on mountain bikes or skis.Passionate about supporting installers, Daniel has dedicated his career to understanding the challenges of the industry and finding ways to help installers start and grow their businesses.