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Pro Installer Connect

A series of in-person and webinar events designed to boost your revenue and grow your Christmas light installation business.

How to Transition Your Holiday Light Business into a Year-Round Installation Service

  • Date

    April 10, 2025

  • Time

    5:00 PM - 6:00 PM PST

Introduction

Are you looking for more ways to invite greater cash-flow year-round? Christmas lights are a seasonal business, but that doesn’t mean you can’t reap the rewards through spring and summer, too.

In this FREE webinar, Big Star Lights’ founder Daniel Cowan will reveal how you can transform your holiday lighting business into a thriving year-round operation. Learn the key strategies to expand into event lighting, permanent installations, and commercial contracts.

Date: April 10, 2025

Time: 5:00 PM - 6:00 PM PST  

Key Takeaways:  

  • How to attract high-value commercial and event lighting clients
  • What year-round installation services drive the most profit?
  • Pricing strategies for permanent lighting
  • How to upsell your summer light installation services to your existing clients

Hosted by the founder of Big Star Lights

About Daniel Cowan

Daniel Cowan is an entrepreneur, having pioneered the Christmas service industry 15 years ago. With his engineering background, he's worked extensively in Big Star Lights' product development and continues to bring to market products that professional installers and Christmas light enthusiasts love and trust.

He is passionate about bringing great ideas to life and enjoys the challenge of making complicated things more simple. He surrounds himself with positive people who are better at doing things than he is, but is equally thrilled to share lessons learned.
When he's not working on ideas on the ground, he's either taking a break in the sky as a commercial seaplane pilot, or sailing with family in remote corners of the world. Other moments of spare time are on mountain bikes or skis.Passionate about supporting installers, Daniel has dedicated his career to understanding the challenges of the industry and finding ways to help installers start and grow their businesses.

Past Events

  • Post Holidays: Takedown and pre-season ordering best practices.

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  • Driving Profitability Towards the End of the Season

    Learn expert tips on efficient holiday light takedown, early customer bookings, and pre-season ordering to streamline operations, secure better pricing, and set up next season for success.

  • 10 Sales and Marketing Tactics to Hit Your Holiday Lights Goal

    Discover 10 actionable sales and marketing tactics to hit your holiday lights goals this season.

    Learn strategies to attract more customers, close deals, and grow your business!

  • Set Yourself Up to Do $1M in Holiday Lights

    Join Paul Baluch, founder of the Holiday Lights Academy, for an exclusive seminar on earning $1M in revenue through Christmas light installations.

    Learn proven strategies from the expert who helped drive $100M+ in growth.